CASE STUDY
GOLDEN BLK
PROJECT TYPE
Commissioned
SERVICES PROVIDED
Brand Development
Creative Direction
Bespoke Website Design
Website Copywriting
Product & Packaging Design
Physical Space Design
Employee Management
Social Media Development
Marketing Strategy
Search Engine Optimization
Website ADA Compliance Integration
Business Development
INSPIRATION
Today, Golden Blk Candle Lounge is a testament to Ebony's commitment to community and shared experiences, a tribute to her grandmother's legacy of love, hospitality, and celebration. More than just a business, it's a space where people can connect, create, and ignite their senses - much like her grandmother's gatherings once did. As Ebony lights the way with her sustainable, luxury candles, she continues to kindle the community spirit, creating a space where everyone feels welcome and every scent tells a story.
During the height of the global pandemic, Ebony's vision for Golden Blk Candle Lounge emerged from her kitchen, initially making her mark at local pop-up shops in the Dallas-Fort Worth area. However, her entrepreneurial spirit yearned for something more. She longed for a way to create a community around her love for candle-making, a desire deeply rooted in her family's history and values.
ESTABLISHING THEIR TONE
Sensual
Candle Experiences
Inviting
Date Night
The concept of a 'Candle Bar' was sparked. It was a space where people could not only come to purchase exquisite, hand-poured candles but also engage in the sensory experience of creating their own.
TYPOGRAPHY
We chose timeless typography–a classic serif for headers and a sans serif typeface for body copy–that complemented the existing branding without diluting it.
ASTHETIK THIN
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
AVENIR BOOK LIGHT
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
COLOR PALETTE
We intentionally curated the color palette to be both a canvas and complement for their warm, textural portfolio imagery. We began with a foundation of tone-on-tone neutrals then layered in rich, moody accents for visual interest.
DESIGNING THEIR LOGO COLLECTION
PRODUCTS AND PACKAGING
Inspired by the luxury brand SAINT LAURENT, we developed a minimalist website for GOLDEN BLK that oozes maturity on a fall evening with a rich glass of wine.
WEBSITE
