CASE STUDY
AOKI SPA
PROJECT TYPE
Commissioned, Launches late 2023
SERVICES PROVIDED
Brand Development
Creative Direction
Bespoke Website Design
Website Copywriting
Services Upload
Marketing Strategy
Search Engine Optimization
Website ADA Compliance Integration
Business Development
INSPIRATION
Aoki Luxe Wellness Spa is an oasis of relaxation and rejuvenation. Their spa is inspired by the Japanese tradition of well-being, with the goal of providing guests with a soothing and calming experience. Offering a wide range of services, from massages and facials to body treatments and more. Their team of experts are here to provide the highest level of care and customize each session to meet your needs.
Their treatments are designed to nourish your body, mind and spirit, and to provide you with a sense of balance and harmony. Aoki uses only the highest quality products and ingredients to ensure that you get the best experience possible. Let us take you on a journey of serenity and bliss.
ESTABLISHING THEIR TONE
Sensual
Inviting
Relaxing
Luxe
“Within you, there is a stillness and a sanctuary to which you can retreat at any time and be yourself.”
TYPOGRAPHY
We chose timeless typography–a classic serif for headers and a sans serif typeface for body copy–that complemented the existing branding without diluting it.
GANGITEM REGULAR
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
ANTIPASTO PRO EXTRALIGHT
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
COLOR PALETTE
We intentionally curated the color palette to be both a canvas and complement for their warm, textural portfolio imagery. We began with a foundation of tone-on-tone neutrals then layered in rich, moody accents for visual interest.
DESIGNING THEIR LOGO COLLECTION
WEBSITE
We worked to bring the concept of luxury wellness to life with the AOKI website. This thoughtful balance of beauty and functionality anchors the site, with large-scale imagery, classic typography, and the many facets of the AOKI brand integrated into every page.
Bringing Aoki Luxe Wellness Spa to life via their new website! As their spa is inspired by the Japanese love of nature and sensuality, we wanted our website design to reflect this. During their website development, we used large scale imagery to emphasize unique body treatments and relaxation services.
