INSPIRATION
At Fitness by Nori, Lanora is passionate about helping people reach their fitness goals. Whether you are a beginner or an experienced athlete, Lanora is here to support you on your journey. She understand the struggles of getting into shape, as I have been through it herself. After going through a divorce and feeling lost and broken, Lanora was able to find her way back to fitness and her life changed.
TYPOGRAPHY
We chose timeless typography–a classic serif for headers and a sans serif typeface for body copy–that complemented the existing branding without diluting it.
ANTIPASTO
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
OSWALD MEDIUM
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
COLOR PALETTE
Fitness by Nori wanted a bold and exciting brand that matched their high intensity workout sessions. We combined the owner's favorite hues itch a gender neutral
DESIGNING THEIR LOGO COLLECTION
CASE STUDY
FITNESS BY NORI
WEBSITE
PROJECT TYPE
Commissioned
SERVICES PROVIDED
Brand Development
Creative Direction
Bespoke Website Design
Website Copywriting
Private Coaching Service Launch
Nori Fit Clothing Brand DeMarketing Strategy
Search Engine Optimization
Website ADA Compliance Integration
DESIGNING THEIR WEBSITE
FITNESS BY NORI is a full fitness brand which encompasses signature classes, HIIT boot camps and private coaching. Launched in Q2 of 2023, NORI FIT is their activewear brand that expands upon their "BUILD A BODY YOU LOVE" philopshy. We wanted to make navigation simple for users and automations efficient and effective for the owner.
