CASE STUDY
MINT TO BE
WEBSITE
PROJECT TYPE
Commissioned
SERVICES PROVIDED
Brand Development
Creative Direction
Bespoke Website Design
Website Copywriting
Donations Connection
Volunteer Application
Marketing Strategy
Search Engine Optimization
Website ADA Compliance Integration
BUSINESS SUPPORT PROVIDED
Non Profit Development Strategy
Legal + Fiscal Consultant Liaison
Volunteer Agreements
Corporate Sponsorship Strategy
Pitch Deck Creations
Annual Reporting Process
Employee Onboarding + Training
Product Development
INSPIRATION
Mint to Be will continue to be a safe place for mothers regardless of age, gender, ethnicity, or economic status. The women can turn to Mint to Be for support when facing life challenges and transitions or seeking personal development. Our vision is realized because of our partners corporate, non-profits, and charities who work with us to break the stigma often associated with, by promoting the improved quality that these essential services bring.
TYPOGRAPHY
We chose timeless typography–a classic serif for headers and a sans serif typeface for body copy–that complemented the existing branding without diluting it.
SAUDAGAR
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
MULI
ABCDEFGHI
JKLMNOPQR
STUVWXYZ
COLOR PALETTE
Mint To Be's color palette was designed to be a neutral base as their events cater to younger expecting parents. It also allows for wider variety for their bi-annual anchor events and initiatives.
DESIGNING THEIR LOGO COLLECTION
WEBSITE
Mint To Be is a non-profit agency supporting disadvantaged expectant parents in the greater Charlotte area. Each year, they donate items, doula services, postpartum support and connect families with state and government resources with the goal of ending economic related stress and trauma on families.
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When designing their site, we wanted sponsors and families to quickly access information.
