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3 Branding Tips for New Business Owners

As a new business owner, you may be thinking, “I keep hearing a lot about branding — but I’m not even sure what it means or where to start!” The truth is, there are a lot of ideas about what branding is and how it can be used to serve your business. Today, we’re excited to share 3 branding tips for new business owners — to provide clarity regarding branding for new business owners, and to share how branding can serve your business effectively, in the season you’re in.


At Bliss Consults & Co., we think of branding as the overall presence and aesthetic of your business — from your Logo Design, color palette, and font selection, to the overall feeling your brand and web design give all those who come upon it. Some brands are warm and welcoming, while others are fun and bold — but the best brands are those that showcase your unique style, personality, and approach in a one-of-a-kind way. 


At Bliss Consults & Co, our process is designed to “pull” those key details from each business owner we serve, so their brand is a clear, honest, long-lasting reflection of who they are, what they do, and who they hope to serve.


3 Branding Tips for New Business Owners


Invest in professional branding and web design ASAP. The sooner you can establish a professional brand and web design for your business, the better! Professional branding and web design can give your business an opportunity to succeed and flourish. Although branding and web design can be larger investments, those investments can pay you back ten-fold.  Having a professional brand and web design will allow your Ideal Client to see you as the professional you are. Then, you can begin serving your dream Clients sooner than later!


Develop a clear vision for who you are, what you do, and who you serve. Some branding experiences aren’t as successful as others, because it can be tough to cut through the noise to discover exactly who you are, what you do, and who you want to serve. Often times, new business owners feel inspired by experienced business owners — which can cloud their branding experience. Work with a designer who will celebrate and honor your uniqueness — and create a one-of-a-kind brand for you and your business. Simply replicating something a fellow business owner is doing will not serve your business well. Believe and know you can be successful by embracing and celebrating exactly who you are!


Develop a brand for the business you want to be. Many new business owners opt for branding and web design to “get by” in the early stages of their business. While we understand how large an investment in branding and web design can be — don’t sell yourself short. Develop a brand and web design for the business you want to be, not the business you are today. In doing so, you can be one major step closer to  serving your dream Clients!


Ready to get started, book your consultation here!


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